Competitions and festivals as tools for the development of social advertising in Russia

The article is devoted to the analysis of competition and festival activities in Russia, focused on the support and development of social advertising. The paper provides an overview of the main thematic areas of social advertising aimed at youth. Particular attention is paid to describing the work practice and formats of the All-Russian Competition "New Look", the International Festival "LIME", the Social Advertising Contest for the youth of the Perm Territory "I SEE IT". Within the description of each competition / festival of social advertising, the following are highlighted: specifics, organizers, thematic lines, nominations, partners.