Conservatism versus modernization: human values of the contemporary Korean society under conditions of globalization

The article contains the data of the field research of the Korean human values carried out by the author in the Republic of Korea in 2009. The research was based on Sh. Schwartz's methodology. In the article the 82 Намсараева Е.Ц.-Е. Консерватизм versus модернизация: ценности современ ного корейского общества в условиях глобализации_ methodology of the survey is described, the obtained data on the ratio between conservatism and modernization of socio-cultural development of the contemporary Korean society under globalization processes are analyzed. The South Korean society in its daily activities is focused on safety, achievement and conformity, keeping social stability, obedience, respect for parents and elders. Self-realization in professional sphere, competence, personal success and social approval are also very important. Modern Koreans are characterized by restraint of actions that can potentially harm others or these actions do not meet social expectations. Therefore, life values associated with conservatism, keeping traditional principles are important for them and at the same time there are processes of modernization occuring in the focus on achieving success through self-realization and self-assertion in their professional activities.