Content analysis of informational reasons for mentioning V. I. Lenin in the Russian media in 2020

Based on the study of Russian mass media, the article covers the relevance and modern features of describing the personality of V. I. Lenin in 2020. The authors prove the popularity of the image of Vladimir Ilyich in the modern Russian press: his name is used both as a household name, and as a source of study of activities and heritage, and as a new informational occasion, in connection with the events in the world concerning his memory and perpetuation. The 150th anniversary of the birth of the creator of the first Soviet state gave rise to new information events, reflected in the pages of Russian newspapers in print and on the Internet. The author provides a brief description of the content analysis and gives a description of the main research sources. Explains the relevance of sociological research of media sources (printed copies and Internet versions) using content analysis. Investigating the topic through content analysis, the statistics of mentioning V. I. Lenin in the media, topics ofthe past and present, actualizing his name in the modern world. The process takes into account the fact that the year is jubilee, the level of professional training of the authors of the articles where V. I. Leninis mentioned, the availability of published material for readers, the degree of popularity of publications in general.