Content analysis of online media on environmental issues: regional aspect

The article examines the result of content analysis of domestic media Internet resources, represented by news sites. The relevance and prospects of the issue are confirmed by the theme-related methodological approaches. The research presents the results of the analysis done by means of language techniques and content monitoring on environmental issues. The empirical basis of the research is media of Chelyabinsk region (city of Chelyabinsk). The range of research questions is outlined by the problems and relevance of the issue. A special emphasis is placed on the content analysis for understanding the prospects of scientific and practical development of the stated issue. The choice of the empirical basis is determined by the rating positions of Internet media due to the statistics of the flagship websites of the region. The classic tool of data analysis is a content analysis, which allows to identify and interpret the main regularities of environmental issues of Internet media in the region, as well as to determine the most problematic areas in the field of ecology, which have the maximum coverage in the regional media. The relevance of the material presented is justified by increasing influence of media resources on the consciousness of information consumers and the formation of their environmental culture and ecological thinking. The article presents specific stimulus materials, selected via search queries, on the basis of which the main regularities and contradictions in the representation of environmental materials in the media have been revealed.