Content marketing as a tool for business development

The article discusses the concept and many forms of content marketing that can be used to achieve set goals, in particular, it analyzes the possibilities of content marketing as one of the key elements of the development strategy of any business. It allows you to attract the target audience, strengthen the company's image, increase brand awareness and increase sales. The article substantiates the effectiveness of using content marketing as the main technique for building trusting relationships with clients.