Control and legal responsibility in the field of advertising

Purpose: The purpose of the study is a legal analysis of some trends in the legal regulation of control and legal liability in the field of advertising activities based on doctrinal views and law enforcement activities. Methodology: General scientific methods of cognition of legal phenomena, such as synthesis, the method of analogy, formal logic, comparative legal method and others, as well as private scientific methods of research of legal responsibility in advertising legal relations, were used as the methodological basis of this work. Results: Based on the analyzed legal relations, the conclusion is formulated that a high percentage of the detected violations are related to the advertising of financial services, which are also the most numerous violations among the advertising of certain types of goods. It has been established that if the draft law considered in this article is adopted, taking into account the statistics of offenses of certain categories of advertising, about 1/3 of the total number of offenses detected by the FAS of Russia in the field of advertising will be transferred to the self-regulating industry. Novelty/originality/value: The article has a high scientific value, since earlier the doctrine did not study the essential aspects of control and legal responsibility in the field of advertising in the Russian Federation.