Copaking as a marketing promotion tool

The article is devoted to such a marketing tool as co-paking. Competition in the market continues to grow, every day there are different brands, people and companies that intend to get their part of the audience using all possible marketing tools. The article discusses the scope of this tool, its importance, types, positive and negative aspects, popular ways of its implementation, as well as its impact on the success of a marketing company. The conducted research suggests that co-paking has a positive effect on consumer purchasing activity.