Corporate citizenship in the demographic sphere as a new research topic in modern Russia

Addressing issues related to low fertility is one of the most important priorities of the Russian state today. The article is devoted to the currently widely discussed problem of involving enterprises in supporting the fulfillment of family responsibilities by their employees. It is proved that due to the inclusion of support for families with children and birth rate growth in the national development goals of Russia, implementation of corporate demographic policies today can no longer be considered as a local measure of employee support, but as a position of corporate citizenship taken by the management of enterprises implementing appropriate support measures. The purpose of the study is to consider dynamics in the development of scientific discourse on the topics related to support of employers for fulfillment of parental duties by employees, and to develop a conceptual approach to the study of this topic in modern Russia. A scientometric analysis of the literature on corporate citizenship and corporate demographic policy indexed in the Web of Science International scientific citation database for 1990-2024 showed that most of the research is focused on a small circle of countries and does not include Russia, there is currently no simultaneous formulation of issues of corporate citizenship and policies friendly to workers’ families. The article presents a conceptual model for studying the process of involving employers in solving demographic problems of the country. Public administration bodies, employers and employees are identified as the main stakeholders in this process. The conceptual approaches include interconnectedness and necessity of balancing the interests of participants in the process of business inclusion in solving demographic problems, consideration of corporate citizenship in the demographic sphere as a special position of the employer in this process, and comprehensive studying the process of its formation in modern Russia.