Corporate media in the structure of communications of the organization

The success of the enterprise today depends on many factors and important role is played by the formed image. However, for the image to work for the organization, a high reputation level of loyalty of the audience, partners and shareholders is required. The process of forming a positive image is long and includes the creation of corporate identity, the definition of socially significant role of the organization, identity and individuality. A successful business community included in this list of corporate and incorporate policies that support through their own media channels.