A brief analysis of Huawei's globalization strategy

With the continuous development of economic globalization, many enterprises have gradually joined the global competition. Enterprises need to strive for survival and development. At the same time, they also need to face a more complex situation of globalization and fierce market competition.In the era of global economic integration, companies face not only challenges, but also opportunities, so this forces companies to implement new global marketing strategies in order to strive for better development and take advantage of the opportunities opening up in the new era.This article will analyze Huawei's global marketing strategy, as well as experience and lessons learned., which Huawei's internationalization strategy has brought us.This article mainly summarizes and summarizes Huawei's international marketing strategy, taking into account the four aspects of Huawei products, prices, channels and innovations, and also points out some of the problems existing in Huawei at this stage, as well as some experience and ideas for other companies.