Creative economy as a modern paradigm of innovative and technological development

The article provides an overview of theoretical approaches to the definition of the concept of “creative industry” in world practice, and examines the structure of the creative economy. Attention is focused on the fact that modern conditions dictate that many countries develop the most promising and dynamic areas that affect the economic performance of the country and the socio-cultural progressive aspects of society. It is also argued that the creative economy is implemented within the framework of socio-economic progress within the country by attracting investment processes and modernizing the scientific sector. In addition, the article presents the key components of the new economy, which are taken into account when determining the country’s creative capital index. In conclusion, it is concluded that, given certain problems, the state can create fundamentally new ways and approaches to the survival of the creative economy within its own country. To do this, it is necessary to increase its competitiveness in the market and identify new success factors in the competitive environment, which is currently quite large.