Creativity as a competiveness factor of the personality

The article analyses the psychological phenomenon of the personality creativity and its connection with the personality competitiveness. There are mentioned the various approaches to the study of creativity. In the article there are defined characteristics of creativity, structure, mechanisms of formation and development of creative thinking as well as individual- psychological characteristics. The article is presented the relation of creativity of education space of a higher education institution as conditions for phenomenon of creative potential of a student and development of its competitiveness in the future professional environment.