Creativity of advertising activities in society of Russia: the specifics of legal regulation

The article highlights the analysis of peculiarities of legal regulation of creativity in advertising activities. Creative technologies used in advertising activities, actually operate in a legal vacuum, and many provisions of the legislation are used just by analogy, what leads to the emergence of risks in the process of creating, placing and disseminating advertisements and, consequently, to the need of their legal regulation based on relevant norms and principles.