Creolized advertising text: retrospective approach
Автор: Mikhedova L.G., Stroganova M.S.
Журнал: Вестник Восточно-Сибирского государственного университета технологий и управления @vestnik-esstu
Статья в выпуске: 1 (40), 2013 года.
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These days an advertizing text is an object of intent attention of scholars in different areas of knowledge: marketing, public relations, psychology and linguistics. In the article advertizing text is viewed from the standpoint of linguistics as an example of a creolized advertising text in its evolution.
Text, creolized text, advertising, advertizing text
Короткий адрес: https://sciup.org/142142616
IDR: 142142616
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