Сross-channel cooperation of companies in the conditions of integration of informative resources

In the article, based on the analysis of global trends in the use of information technology, the necessity and possibility of forming cross-channel cooperation that will allow companies to integrate models of online and offline businesses, as well as enhance the competitive advantage in the market, is considered. The author represents information resources as the newest technology that promotes the development of products and services within the framework of cross-channel cooperation in a modern post-industrial society.