Cultural and pragmatical aspect of advertising

Автор: Shabay E.S.

Журнал: Advanced Engineering Research (Rostov-on-Don) @vestnik-donstu

Рубрика: Реклама

Статья в выпуске: 1 (32) т.7, 2007 года.

Бесплатный доступ

This article provides the analysis of the concept of «sign», gives an overview of main characteristics of «semiosphere», pointes out the ground of misunderstanding of cross-cultural adds; detenmines the types of signes and thein connection.

Короткий адрес: https://sciup.org/14249102

IDR: 14249102