Vocabulary of the thematic group «color» in folk phraseology of the Perm region and ergonyms of Perm (linguistic-cultural aspect)

The article addresses the issue of the specificity of color words functioning in traditional folk and contemporary urban culture. The research is done on the data of dialectal phraseology of the Perm region and ergonyms (names of business organization) of Perm. Findings: change in the vocabulary of the thematic group "Color" fixed in reproduced names (phraseological units and proper names); actualization of foreign language vocabulary including barbarisms; redistribution of functional yield of color and shade names. These allowed concluding on changes in the linguistic world-image of contemporary native speakers of the Russian language.