Licensing as an entry strategy and a global supply chain

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The article describes the role of licensing in the modern market economy. It characterizes its essence and forms, shows its significance in solving strategic tasks of enterprises’ access to the international market, the enhancement of competitiveness and economic efficiency. The article also provides an example of how licensing contributes to the introduction of innovations.

Licensing, licensor, substantial capital investment, patent, design, copyright, know-how, spare parts, raw materials, supply chain, manufacturing responsibility, trademark, components

Короткий адрес: https://sciup.org/147111062

IDR: 147111062

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