Personal brand of the empty employee

The summary: We live in a world where reputation can be the strongest asset of a person. A world where sales and marketing are best performed by employees with strong personal brands. A world in which companies often focus not on summaries and cover letters, but on information they find on the Internet or hear from influential people. Personal branding becomes very competitive and requires more attention for those who want to develop their business, get a dream job or take their career to the next level.