Lingua and colour picture of the world in advertising discourse
Автор: Magomedova T. M.
Журнал: Форум молодых ученых @forum-nauka
Статья в выпуске: 7 (47), 2020 года.
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The article considers a complex system description of the role of color vocabulary as a means of depicting the linguistic-color picture of the world in advertising discourse. In the course of the work, both the advertising texts themselves and the product names, slogans and brand names were analyzed.
Picture of the world, advertising, discourse, color, color name, colorem, color spectrum
Короткий адрес: https://sciup.org/140288064
IDR: 140288064
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