The motto "To the city - "Yes"! To the settlement -"No"!" As a main idea of the pr campaign in 2004 -2005 in the print media in Rybinsk (Yaroslavl region)

There are few strokes to fulfill the picture of the federal law #131 "About general principles of organization of municipal selfgovernment in Russian Federation" (October 6, 2003) nowadays implementation given in the article "The motto "To the city-"yes"! To the settlement -"no"!" as a main idea of the PR campaign in 2004 -2005 in the print media in Rybinsk (Yaroslavl region)." The research has been done on the data of media materials from the local newspapers issued during the campaign, the main goal of which was dividing the Rybinsk Municipal Unit to the City District of Rybinsk and the Rybinsk Municipal District. The author claims an idea that the swift of meaning of an administrative term "city settlement" to the scale of meanings of the word "settlement" has been used as a means of public opinion manipulation during the campagn. The manipulation was set to argue necessity to unite Rybinsk and the Rybinsk District to one municipal unit instead of dividing onto the City District of Rybinsk and the Rybinsk Municipal District.