Make-up as a subject of philosophical cultural research: definition of terminological and phenomenological essence

The current system of relations between a human being and the outcome of his / her activities leads to the need to expand the discursive space by means of taking into account, description and analysis of the variety of phenomenological representations that determine the uniqueness of the culture at the new stage. In this regard, the article deals with the phenomenon of make-up that is ontologically inscribed in the structure of contemporary culture, however, its terminology has not been specified and not been grounded scientifically yet.