Manipulative potential of international words'' Connotation (on the basis of media and advertisement discourse)
Автор: Bizyukov N.V.
Журнал: Вестник Красноярского государственного педагогического университета им. В.П. Астафьева @vestnik-kspu
Рубрика: Филологические науки. Языкознание
Статья в выпуске: 2 (32), 2015 года.
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The article deals with the phenomenon of language manipulation in media and advertisement discourse. The author gives the examples of cognitive dissonance as a result of ignoring of the difference of the connotative semes of the English word «ambitious» and its Russian equivalent and shows the negative aftermath of using this manipulative method for mass market.
Manupilation, mass market, discourse, seme, pragmatic meaning, an international word, connotation, ambitious, cognitive dissonance
Короткий адрес: https://sciup.org/144154115
IDR: 144154115
