Marketing of innovative activities of a scientific enterprise

Nowadays, the functioning of enterprises is inextricably linked with the use of various marketing tools in their activities. Today marketing is implemented at all stages of the product life cycle. In modern conditions of increased competition between enterprises, special attention is paid to high-tech companies. They are the «locomotive» of innovation in society. The innovative sphere of activity of enterprises, in turn, actively uses marketing in order to produce their product. Innovative products have problems associated with their introduction into the open market, which in turn requires the development of a mechanism for selecting marketing tools for successful innovation. Marketing tools are designed to link the scientific, financial, industrial and human resources of the enterprise into a clearly controlled system that flexibly responds to changes in market conditions and market requirements. The objective of the work is to study and summarize the results of existing approaches to marketing innovative activities of high-tech enterprises, through improvement on the basis of Russian and foreign experience in marketing innovative activities. The developed methodology will allow the high-tech enterprise, in the course of the implementation of its innovative products, to adapt to the realities of the changing conditions of the modern market.