Marketing of educational services in tourism under modernization of Russian education

The article considers the peculiarities of the marketing policy of educational institutions, which carry out the personnel training for the tourism industry. Today, the study of issues related to strategic directions of marketing policy of educational institutions, which carry out the personnel training for the tourism industry, becomes more and more important. The modern model of education makes new requirements for the level of competence of graduates of educational institutions, including for tourism. Fundamental changes in the market of educational services in the field of tourism relate to the introduction of professional standards in the future. They will be the basis for the adjustment of federal educational standards and educational programs at all levels of professional education, and the use of innovative forms and methods in vocational and internal training of personnel for the tourism industry. The article gives an analysis of the content of the concept of educational services marketing for the tourism industry. The requirements for the marketing policy of educational institutions, which carry out the personnel training for the tourism industry, are generalized. The strategic direction that consists in active implement programs of additional vocational educationg in the tourism is justified.