The marketing of territories as an instrument of social and economic development of a region

The marketing of territories is a comparatively new term comprising the concepts of national branding, regional marketing and city marketing. The marketing of territories pursues different aims that encourage the creation of a positive image of the territory, enhance its prestige, and attract investors, since every territory is unique with its resources. The Republic of Dagestan, as many regions of Russia, is original, so, it is able to attract domestic and foreign investors and tourists. The territory marketing includes the intra-territory marketing that studies and investigates the demand in goods, services and production in this region. To promote the territory as effectively as possible, it is necessary to study cultural and religious features of the population and to market those sectors of the region which don''t conflict with these features. The Republic of Dagestan is considered to be a center of development of the unique national art crafts. It produces jewelry, carpets, wood handicrafts, ceramic ware and many other products of national crafts. The Republic of Dagestan has resources for complex development of the region thanks to the geographical and natural resources. Therefore, the tourism as one of the key components of the service sector has a potential of growth, since the region has unique recreational resources.