Marketing areas as a tool for strategic planning of the municipality
Автор: Klimov D.V., Pavlova M.Yu.
Журнал: Имущественные отношения в Российской Федерации @iovrf
Рубрика: Управление собственностью
Статья в выпуске: 5 (152), 2014 года.
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The article examines the practice of using foreign territories as a marketing element of the construction of socio-economic development of the municipality. We study the basic theoretical aspects of formation of brand territory. The author concludes that the territorial marketing allows complex explore the area, to identify the basic needs of their citizens and governments, to assess the possibilities and prospects of development of the municipality.
Place marketing, municipalities, infrastructure, concept of development of territories
Короткий адрес: https://sciup.org/170172079
IDR: 170172079