Marketing of territories as the major factor for enhancing the socio-economic level of the region

Автор: Vertepa O.E.

Журнал: Форум молодых ученых @forum-nauka

Статья в выпуске: 11 (15), 2017 года.

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In modern conditions there is an increasing need for development of territories (countries, regions, cities) which necessitates the use of such specialized areas of marketing activities as the marketing of territories. The main areas of such activities are the attractiveness, the prestige of the territory in General, and also posted on this site of natural, material, financial and other resources. Therefore, the effective application of the marketing areas will improve its image, reputation, and significant dissemination of information about existing on-site attractive resort and tourist objects.

Territorial marketing, consumer, realtor, territorial product, price, placement, promotion, entity

Короткий адрес: https://sciup.org/140277252

IDR: 140277252

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