Marketing concept in process of strategic management of Russian enterprises
Автор: Martyshko Ekaterina Igorevna
Журнал: Теория и практика общественного развития @teoria-practica
Рубрика: Экономические науки
Статья в выпуске: 3, 2011 года.
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The article is devoted to the consideration of the questions of realization of the marketing concept in the process of strategic management of the Russian enterprises. The key stages of strategic planning of marketing activity are considered at the theoretical level, the stages of the controlling mechanism of domestic enterprises at strategic level are designated.
Marketing concept, industrial enterprise, marketing strategy, strategic management mechanism
Короткий адрес: https://sciup.org/14939178
IDR: 14939178