Marketing concept in process of strategic management of Russian enterprises

Автор: Martyshko Ekaterina Igorevna

Журнал: Теория и практика общественного развития @teoria-practica

Рубрика: Экономические науки

Статья в выпуске: 3, 2011 года.

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The article is devoted to the consideration of the questions of realization of the marketing concept in the process of strategic management of the Russian enterprises. The key stages of strategic planning of marketing activity are considered at the theoretical level, the stages of the controlling mechanism of domestic enterprises at strategic level are designated.

Marketing concept, industrial enterprise, marketing strategy, strategic management mechanism

Короткий адрес: https://sciup.org/14939178

IDR: 14939178

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