Marketing research of automobile brands Citroen, Peugeot, Mitsubishi for the trust to brands, popularity, satisfaction with quality and price in the territory of the Russian Federation

Автор: Sosnin K.N.

Журнал: Форум молодых ученых @forum-nauka

Статья в выпуске: 6-3 (22), 2018 года.

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This article describes the marketing research of the Citroën, Peugeot and Mitsubishi brands with the help of questionnaires, on the credibility of the automobile brand, its popularity, relevance, attractiveness, amount of advertising, price, quality and prestige in the territory of the Russian Federation. Partially touched on the question of the preferred method of obtaining advertising or news.

Motor transport, marketing, marketing research, automobile brand, questioning

Короткий адрес: https://sciup.org/140283637

IDR: 140283637

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