The marketing research of behavioral features consumers in social networking sites
Автор: Ermakova E.E.
Журнал: Экономика и социум @ekonomika-socium
Рубрика: Современные технологии управления организацией
Статья в выпуске: 4 (59), 2019 года.
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The article discusses the result obtained in the course of the marketing research. An assessment is made of the effectiveness of using social media marketing tools. Consumer preferences of the social media content are defined.
Marketing, social media marketing, marketing research, marketing tool, consumer behavior
Короткий адрес: https://sciup.org/140242059
IDR: 140242059
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