Marketing research of the regional market of industrial goods in Khabarovsk territory

The purpose of the article is to conduct a marketing research of the regional market of industrial goods in Khabarovsk Krai. The methods of system and structural analysis were used in the research of the regional market of industrial goods, the graphical method was applied. With the help of these methods, the article reveals the share of the manufacturing sector in the industrial production of Khabarovsk Krai and determines the structure in terms of specialisation of industrial production in the region by commodity directions. A detailed analysis of the commodity structure of exports of Khabarovsk Krai and the structure in the context of industrial production specialisation is carried out. According to the results of marketing research it is concluded that in the regional market of industrial goods in aspects of foreign trade export-oriented activity of the region the most demanded and competitive products of the mining sector, logging complex, metallurgical and machine-building complexes, food production sector, jewellery and chemical industry, while the products of oil refining and energy complex are in demand and competitive in the regional market of industrial goods.