Marketing substantiation of the enriched cereals production with the innovative technology use
Автор: Bindukova A.V., Gusev A.I., Smirnova E.V.
Журнал: Вестник Красноярского государственного аграрного университета @vestnik-kgau
Рубрика: Управление и бизнес
Статья в выпуске: 6, 2014 года.
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The market position strengthening of the functional cereal foodstuffs including fast cooked is substantiated. Marketing research on the consumer demand for functional foodstuffs and fast cooked products among the Krasnoyarsk residents is conducted. The marketing plan for the new functional cereal product is developed.
Functional foodstuffs, marketing research, marketing plan, business plan, payback, cereal, enriched foodstuffs
Короткий адрес: https://sciup.org/14083779
IDR: 14083779
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