Marketing impact on small business economic activity
Автор: Sidorchuk Roman Roaldovich
Журнал: Теория и практика общественного развития @teoria-practica
Рубрика: Экономические науки
Статья в выпуске: 6, 2012 года.
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The article carries out a research of marketing impact on small business economic activity. The author discusses theoretical basis of the marketing impact, determines key impact points affecting areas of business activity, and designates principle efficiency criteria allowing to assess marketing impact effectiveness.
Marketing, influence, business, market, clients, preferences, efficiency, business activity
Короткий адрес: https://sciup.org/14934460
IDR: 14934460
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