Marketing and environmental challenges of innovative small and medium enterprises

The Article analyzes the application of marketing research for the development of small innovative environmental entrepreneurship. In detail, as far as the volume of the article allows, the role of modern marketing technologies in the successful activity of companies in the direction of “environmental innovation” is considered. Such companies can work primarily in the field of housing and communal services, as well as in new construction, and in the area of building maintenance, infrastructure maintenance, etc. testifies to its place in the annual ranking of countries in the world by the Innovation Index The development of small innovative entrepreneurship in the country would contribute to a breakthrough in increasing innovation economic activity. However, not every small business can afford a team of strong marketers. This reduces the implementation capacity of small enterprises and their access to the contract market, especially to government orders. What can be done in this case? First of all, do not treat down to marketing research, find a specialist who can if not engage in marketing as a core activity, then at least work part-time. Then small innovative enterprises can act according to the algorithm described in the article. The use of marketing techniques for the active promotion of environmental innovation products in the markets is more than justified.