Marketing communications arising when launching a new product in the music market

Автор: Nozhenkov A.V.

Журнал: Экономика и социум @ekonomika-socium

Рубрика: Основной раздел

Статья в выпуске: 6-2 (73), 2020 года.

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This article analyzes marketing communications during a promo for the new album by The Weeknd. At the stage of writing the article has not yet come out. This article presents specific materials that use the media and promotion channels, as well as the same promotion plan for the first singles from the album.

Public relations, product placement, news feeds, promotion

Короткий адрес: https://sciup.org/140252702

IDR: 140252702

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