Tourism and hospitality: theory and practice marketing methods of tourist territories image building (based on Smolensk region)
Автор: Dzhandzhugazova E., Lapochkina V.
Журнал: Современные проблемы сервиса и туризма @spst
Рубрика: Сфера туризма и гостиничного бизнеса: теория и практика
Статья в выпуске: 2 т.1, 2007 года.
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The article deals with the issues of building and promoting a tourist territory image by means of implementing marketing methods and tools. Smolensk region, which is the best illustration from the scientific and practical point of view, was chosen the object of the research.
Короткий адрес: https://sciup.org/140205846
IDR: 140205846
Статья научная
