Marketing methods of increase of Palestine medical institutions efficiency (case study of Al-Shifa hospital)
Автор: Toman Nedal K.
Журнал: Вестник Донского государственного технического университета @vestnik-donstu
Рубрика: Социально-экономические и общественные науки
Статья в выпуске: 8 (51) т.10, 2010 года.
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Basic directions of increase of Palestine medical institutions efficiency on the basis of application of marketing technologies (as an example of Al-Shifa hospital) are defined. Some preconditions for marketing application through modernization of medical institutions are considered. The essence of the basic modern marketing concepts which adoption into the activity of medical institutions will positively affect the development of Palestinian medical institutions is revealed.
Marketing-mix, integrated marketing, relationship marketing, strategic marketing
Короткий адрес: https://sciup.org/14249486
IDR: 14249486
