Marketing technologies of innovative development in trading service
Автор: Baburin V.A., Janenko M.B., Janenko M.E.
Журнал: Технико-технологические проблемы сервиса @ttps
Рубрика: Организационно-экономические аспекты сервиса
Статья в выпуске: 2 (16), 2011 года.
Бесплатный доступ
The analysis of influence of information and communication technologies on innovative development of trading services is carried out. The basic tendencies of development of marketing activity in trading service are revealed. The innovative changes occurring in a retail and trading service under the influence of information and communication technologies are shown. Directions of innovative development of marketing activity in trading service are defined.
Innovations, information and communication technologies, marketing, trade, sphere of services
Короткий адрес: https://sciup.org/148185925
IDR: 148185925
