Marketing skills in the structure of management activities of specialists in social work

The purpose of the article is to identify areas of marketing activities in social service centers and problems associated with their implementation. The article uses the example of social service organizations to justify the possibility of improving their activities based on the study of the readiness of specialists for marketing activities. Indicators of the effectiveness of marketing in the social sphere are revealed. Positive and negative aspects of marketing activity are defined, difficulties of its implementation are characterized, its priority directions are highlighted. The most relevant areas of marketing activity are interaction with the media, involvement of volunteer and charitable associations, and analysis of the social situation. This paper reveals the importance of marketing skills in the management sphere, justifies the need for their formation in social work specialists.