Marketing analysis of the race market and marathons in Russia
Автор: Poddubnaya M.N., Varenik A.I.
Журнал: Экономика и бизнес: теория и практика @economyandbusiness
Статья в выпуске: 5-3 (75), 2021 года.
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In this article, the authors explore the marketing features of the Russian sports events market in the post-teen period. The preferences and motivations of participants for running races, half-marathons and marathons are analyzed, and the trends that characterize this type of market are identified.
Sports industry, effective marketing activities, motivation, the market of races and marathons
Короткий адрес: https://sciup.org/170183552
IDR: 170183552 | DOI: 10.24412/2411-0450-2021-5-3-37-39
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