Mass media discourse: graphic and orthographic means of expression (based on English and Russian advertizing texts of mass media)
Автор: Moscheva S.V.
Журнал: Вестник Новосибирского государственного университета. Серия: История, филология @historyphilology
Рубрика: Дискурс СМИ
Статья в выпуске: 6 т.11, 2012 года.
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The author describes graphic and orthographic (spelling) means of expression which play an important role in organization of prose, verse and mass media texts. These means of expression are used to emphasize the specific features of the speaker's pronunciation or emotional state and to attract the reader's attention.
Mass media text, attraction, means of expression, graphic and orthographic peculiarities
Короткий адрес: https://sciup.org/14737851
IDR: 14737851
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