Media discource as an object of intercultural communication in English scientific magazines

The article deals with mass media discourse which refers to problematic area of mass communication as a process of information change between all society subjects, aimed to form society opinion about social fragment existence, definition and discourse types are given. Possessing some constitutive characteristics, discourse is a communicative material aimed for certain result and comprising certain set of people, taking part in it. The peculiarity of the media discourse is that it cognitive mechanisms of social memory due to the ideology that is found in the ability to selectively update information to associate certain facts, concepts, and images, to associate or dissociate the different temporal incarnation of society. The perception and the assimilation of modern information media texts require communicant ability to decode visual, verbal, symbolic landmark framework to understand their function. Often mass audience is not able to critically evaluate proposed information is not prepared to distinguish documentary side of the proposed statements on its commentary-estimated component. The author refers to Russian and foreign scientists in mass media sphere, each of them gave their own definition of media discourse, gives examples from scientific and popular magazines.