India's media industry: results of 2015

India’s media industry is a progressive and fast developing economic sector that is now at the peak of its growth. It is evidenced by high advertising revenues and continuing growth of consumer demand. Development of the Indian media industry is largely determined by the possibility of digitizing of the content and increased availability of the Internet, which has become the main means of mass communication and entertainment for the majority of the population. The article analyses the key performance indicators of the Indian media market of 2015 compared with those of 2014 with the aim to identify positive or negative dynamics of its development in the context of the global financial and economic instability.