Media - personality - society: criteria of socio-psychological interaction

The article discusses the mechanisms of the impact of media (media communication) on individual and social consciousness. Based on the method of psychoanalysis of Z. Freud, the author focuses on three factors of interaction (media - personality - society), considering them in the context of object-subject relations. The author proves the need for a more in-depth study of the interaction of these factors as the basis of the state’s media policy, because otherwise society is not threatened with progress, but regress, not development, but degradation.