Media image of a spiritual politician (on Michael Saakashvili's example)

An attempt to consider concept "new politician" with reference to a political communication is undertaken in the article. The author has designated the basic points which are typical for "new format" politicians. The analysis of publications of Russian mass-media has allowed to reveal the main receptions used by journalists at creation of a media image of Michael Saakashvili as a "new format" politician.