Media consumption in the era of digital transformation: changes in advertising economy and distribution of advertising budgets

Digital transformation has had an impact on all spheres of life, including advertising. The field of promotion has changed significantly in recent years, its importance for business development can hardly be overestimated. This article discusses the main trends in the development of advertising, the complexities of this area, the main transformations in online advertising in recent years, and analyzes the distribution of advertising budgets in the light of new trends in the development of online promotion.