Media-preferences of students youth of the region

The influence of the mass media institution on the media-preferences of students youth of the Republic of Mordovia is shown in the article. The analysis of transformations in the media requirements of the youth audience, informative background of the region, regional media-space and media tension of the regional society is made. Special attention is paid to the psychological and social influence of the mass media on the youth. Positive and negative components of the Russian and regional media markets are deduced.