Media person and personal sphere: limits of expansion of sociocultural situation

The article discusses the role and importance of media in the creation of different images. Today, the media world is able to get across to the recipient's specific orientation, views to influence on mass consciousness, to impose models of behavior, attitude, that is characteristic to our mentality. Development of the state is associated with the very development of political culture. Humanistic orientation of socio-cultural policy of the state, the recognition of the human factor as a decisive force for positive changes in society determine the concept of publicistic hero of our time. In this context, the media image of the person Yevgeny Primakov is rather bright example. This politician is a virtuoso of compromises. Deeply intelligent, humanist, a man of integrity, Primakov-diplomat expressed himself to find a way out of that uncontrolled situation. In the current conditions of modernization of political system media are no longer "blind chroniclers" of the events. The expansion of information function of media is due to the informational timing of the facts, realities, trends and patterns of the political process, the modernization of the political system. It is media provide publicity in politics and contribute to the expansion of the limits of media person in the sociocultural situation.