Media space as the sphere of reception of disputable cinema phenomena

The article is devoted to the media reception of cinema-phenomena on example of film “Lermontov” by N. Burlyaev. The value correlation is essential base. The concepts of value, objective characteristic, social generated independent qualities are defined for revealing of essence of positive and negative features. Media as the basis of mass remote communication with the audience is universal and multidimensional. The abundance of expressive means and techniques impact on the perception of viewers is one of the pillars in the preparation of the material to the public presentation. Valuing, comments, argumentative base of discuss point of view are principally for analytic mediatext. Mass-media orient reader and spectator, inform values of events and then become the device of forming of minds, emotions and behavior norms. Discourse field of analytic mediagenres is investigated and valued by journalist for to define the grade of social axiology. This result influences on the essence of cinema-phenomena reception. Viewed material gradually exhibits a number of methods and techniques reflect the actual perception of the audience directly themselves.